LicenseDNA is an automation engine designed to ensure licensing activities are secure and monetized for maximum publisher value. Upon purchase of publishers products, LicenseDNA sends out an automated e-mail notice to the consumer to activate the product. Additionally, this information is provided immediately upon checkout - online and also available to the consumer via the LicenseDNA Consumer Portal. Every effort is made to inform the consumer on how to activate and start using publishers products / services. Further more, as an extra security the activation information is NOT A LICENSE KEY. Its simply contains information about the product and the purchase information - all logic for decoding and encoding to activate the use of the product is stored securely behind LicenseDNA firewall and accessed as secure service calls.