- Reduced cost and
increased efficiencies for vendors resulting from the reduction
of manual processes or homegrown systems that do not meet the
needs of today’s dynamic software market environment
- Greater efficiency
and reduced cost in product fulfillment
- Increased ease of
deploying a standard licensing infrastructure across products
- Faster time to
market with new products -- both homegrown and those acquired
via mergers and acquisitions
enforcement of software license contract terms and a reduction
of lost revenue due to noncompliance !
administration time for customers that must report their
software utilization to vendors or other parties
efficiency for customers in the purchase and deployment of
compliance with software license contract terms
LicenseDNA was founded on
business principles to centralize operations and control, while
keeping the architecture flexible to evolve. LicenseDNA is designed
to help our publishers achieve the following benefits:
Revenues: Stream-lining licensing and
customer support is core to attainting and acquiring customers. By
automating and perfecting the control mechanism, our publishers can
take advantage of many thousands of hours of R&D by leveraging the
platform and the functionality as a turn-key solution. Our date-time
tamper protection for client and server products stops users from
using the software as these activities trigger fraudulent behavior.
Such tampering shuts down operations of the trial software and
requests the user (consumer) to purchase the product or contact the
publisher. Our download-try-buy and time-based-trial encourages
consumers to confirm product / service functionality then convert
browsers to buyers. Further more, our consumer license management
and support services creates opportunities for our publishers to
offer customers coupons, information and stay connected with the
buyers via portal and e-mail notification services.
LicenseDNA platform is
parameter driven by based on business rules and policies, thus
allowing the publisher to limit functionality, trial time period or
custom fit modular functionality limits of the trial software / web
applications thus engaging the consumers to purchase the product.
Consumers get to test
drive the product or service in full-mode or limited mode, based on
publisher definitions and controls setup during the integration
process with LicenseDNA. Parameters, such as increased time multiple
each time the user launches the application the time it takes to
open the application increases, thus eventually converting a free
user to a paying using since they will not want to wait endlessly
for the application to launch.
Further more, if the
consumers decides to de-install, automated surveys with incentives
are offered to the consumer. This feedback loop is critical for
enhancing the publishers products / services for future sales and
gathering competitive intelligence. LicenseDNA improves revenues!
Publisher Market Share: Our pricing model is
designed as transactional, therefore, its in our best interest to
help our customers (Publisher) gain greater exposure to markets and
increase sales volumes. Thus, we are your partners to help you
LicenseDNA is designing
and working with several partners to bring our publishers access to
e-mail marketing services, SEO & Link building services and
introduce LicenseDNA as reseller partner to help us drive traffic to
your websites for greater profits.
Publishers Operating Costs: LicenseDNA is built to
help centralize operational activities, sales, pricing, licensing,
support, key management, product life cycle management and marketing
services. This consolidation of information provides our publishers
with an unique opportunity to manage the entire process using less
resources and most importantly non-technical staff for support
services. Freeing up publishers technical resources to focus on
developing and enhancing publishers product & services for the
The Internet is a
dynamic and ever changing market place, where our publishers must
monitor competitors, price discounts, provide special offers to
customers in order to maintain a competitive edge. LicenseDNA is
designed to help you make changes quickly by simply changing
settings online for pricing, trials, support, referral marketing,
product sales, support ticket management, and coupons. The platform
is designed to give the business users (product managers) the power,
control and automation required to support, service and promote
their products without the constantly pulling technical resources
for business operations & change management.
Reduce Publishers R&D
Costs: LicenseDNA team has spent over
hundred-thousand man-hours building the LicenseDNA platform as a
service for our publishers. All of our efforts are designed to help
reduce publishers R&D costs related to license management,
ecommerce, marketing and support activities. By simply interfacing
with our web service modules, API and DLL our publishers leverage a
technology platform which reduced total publisher operating costs.
LicenseDNA provides immediate competitive advantages vs. publishers
building such modules and recreating the infrastructure.
Reduce Publisher Support
Costs: LicenseDNA reduces support activities
around activation and license management. Approximately 35% of all
support activities are associated with licensing, thus automation
and reduction of such activities directly reduce our publisher
operating costs. LicenseDNA automates real-time activation, consumer
self-service portal and LicenseDNA support services further reduces
consumer calls. Additionally, the platform allows for off-line
activation for consumers with such needs - helping reduction (or
even eliminates) our publishers operating costs for such types of
support events. Single solution addressing several functional areas
- ticket management / support system, license management, marketing
modules, pricing, reporting all interfaced with publishers website -
now our publishers focus on core business of building products /
services - squeezing out costs.
Reduce Publishers Time to
Market: LicenseDNA provides our publishers an
assembly line approach to delivering new and existing products to
market. Our publishers can setup, test and bring products to market
simply by interfacing with LicenseDNA. Many publishers experience
that a few hours of testing the business rules, the product can be
published and released into the market place. As soon as the product
is released into the market, LicenseDNA provides the tools required
to send out e-mail notifications to past customers regarding the
release. The platform is already interfaced with Google Checkout,
therefore, as soon as the product is published, our publishers enter
the merchant account information and they are ready to accept
customer payments directly from Google Checkout to publishers bank
Benefits to CEO, CTO, SVP
Marketing, CFO & COO: Large and small
software & web applications publishers have resources to leverage
alternatives to LicenseDNA platform. There are lock & key utilities,
encryption algorithms, ecommerce interface and large platform
players in the mix. All of these options are typically none-core
activities for our publishers to taken on and support. Our single
platform is designed for maximum value for our publishers.
While most publishers
not using a centralize solution such as LicenseDNA ends-up with
operating costs of 20% or more, our publishers see the value and can
attest to costs 50% less than the industry. This savings directly
flows to our publishers bottom line!!
Cut your operating
costs by 10% using LicenseDNA platform today!
LicenseDNA Reporting Advantage: LicenseDNA
tracks usage data, rate of activation, trial demographics, consumer
purchasing information and we customize our platform to meet the
specific requirements of our publishers. All of our data can be
ported to other systems and our roadmap dictates further integration
for marketing, channel distribution and for operational tracking for
accounting. Google Analytics provides a wealth of information,
LicenseDNA does not re-produce such data, but provides important
insight into user pre-sales trial activities to help improve sales.
We partner with our publishers to ensure and improve sales events
and reduce consumer fraud and piracy.
STOP PAYING CREDIT CARD PROCESSING FEES - ZERO CREDIT CARD
PROCESSING FEES USING GOOGLE CHECKOUT
LicenseDNA + Google
Checkout = Publisher Profits Up and 10% Lower Operating Cost
Google Search currently
owns 65% of the Internet search business. When consumers or
business professionals seek out products or services to buy, they go
to Google 1st and then to Yahoo, MSN, Ask and others.
Therefore, it does not
matter if you leverage Digital River - shareit or nalperion or any
other platform or self contained lock & key, you still must
advertise and promote your products using Google AdWords. Closed
networks like C|Net - download.com or shareIt markets is less than
1% of the entire Internet market. Therefore, leveraging these so
called marketing channels have limited ROI.
costs range between 20% - 50% of publisher revenues.
Therefore, if you are
spending any money on Google AdWords, its important to leverage
Google Checkout. Simply linking the Google AdWords to Google
Checkout account, our publishers are saving between 2% - 3%
processing charges. Many pay 0% processing charges by using
LicenseDNA + Google Checkout. Money saved is money earned!!
LicenseDNA platform is
the lowest cost of service for a complete end-to-end license
management, product life cycle (PLC), sales life cycle (SLC) and
support life cycle (SLC) management.